Unhappy Employees Create Dissatisfied Customers - Issue #339
January 7, 2010

In This Issue
Featured Article
Loyalty Challenge of the Week
Quote of the Day
Teleseminar
Resource Spotlight
Meet the Loyalty Leader
Article Reprint Guidelines


Visit the Loyalty Leader Inc. Archives


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Building Customer Loyalty from the Inside Out

Hundreds of tips to help you build employee, customer and brand loyalty.














Featured Article
Unhappy Employees Create Dissatisfied Customers

Researchers interviewed 5,000 households across the United States and found that only 45 percent of those surveyed are satisfied with their jobs The Conference Board says the numbers are overwhelming negative and could spell trouble for the nation's overall productivity. It also can result in higher customer turnover and lower profitability for companies.

When employees are unhappy with their jobs, this creates a great deal of negativity in the workplace. Even if frustrations are not openly stated, negative feelings about work are often reflected through co-worker and customer communications. This creates obstacles to developing customer loyalty and increases the numbers of dissatisfied customers. Customers can tell when employees do not like their jobs and it diminishes their desire to do business with a company.

Managers can help employees to achieve greater happiness at work. This is accomplished by identifying employee talents and strengths to match them to assignments or tasks that will offer them the greatest opportunity to succeed.

When implemented correctly, training is a tremendous morale-booster. A well-planned, consistent training curriculum is essential for equipping employees with skills and resources to improve their job performances. It also sends a message to employees that they are highly valued and the company is willing to invest in their professional development.

Companies and management play important roles in providing pleasant, professional work environments but happiness is ultimately the responsibility of each individual employee. If you are unhappy in your job, take ownership of your situation and begin to take the necessary steps to change your situation. Apply to a different department, take classes to help you qualify for a promotion, ask your boss for tasks that you find more fulfilling. Don't allow yourself to become a victim of circumstances. Ultimately, we are responsible for our own happiness.

Never underestimate the effect your attitude has on the people around you. It's powerful, choose to make it positive.


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Loyalty Challenge of the Week

Customers don't want to take advantage of you. Most people are much like you...nice.


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Quote of the Day

"When people go to work, they shouldn't have to leave their hearts at home."

~Betty Bender


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Teleseminar
How to Create a Customer-Focused Culture
Highslide JS

Thursday, January 14, 2010
Noon - 1:00 p.m. EASTERN

Presented by Debra J. Schmidt

I have heard it said repeatedly from employees in a variety of industries when their company launches a new customer service initiative: "Here we go again. They've tried these programs before, each one with a new name, but they always fizzle out. Why should I get excited about this one?"

Most organizations begin with honorable intentions for developing a customer service program. They identify the problems and set achievable goals. They invest company resources by hiring an outside consultant or trainer to help them carry out their customer service mission. Why, then, do so many of these initiatives fail to change the quality of customer service within their organizations? Most likely, the organization is lacking the foundation to support a service culture.

Debra Schmidt will teach you how to create and sustain a successful customer service initiative in your department or organization.

You'll learn:
  • How to develop a customer service plan
  • How to set realistic customer service goals
  • 5 common customer service barriers in every organization
  • 7 essential elements of a successful customer service initiative
  • Surefire ways to motivate employees to take ownership of service
  • Time-tested training tips
  • How to keep the the spirit of customer service alive
  • 9 customer service tools and resources that will help you succeed

This Teleseminar will benefit the whole team. Register today and kick off the the New Year with a solid foundation of customer service.

Upcoming Teleseminars

January 21, 2010 - How to Deliver Exceptional Internal Customer Service



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Resource Spotlight
Attention Women Business Owners

Winning Women Business Owners

Each year, dozens of women contact me for advice on various aspects of running a business. That's why I have created Winning Women Business Owners.

This exciting program will include a series of Teleseminars, an interactive Webinar and one-to-one coaching. My goal is to help you to achieve the highest levels of success with your business by providing you with guidance, tips, tools and resources gleaned from the experts.

You will learn how to avoid the common mistakes made by women business owners, including those I have made during my 14 years as an entrepreneur. I will teach you shortcuts to help you tap into your potential, overcome obstacles and reach new heights with your business.

Participation is limited.
Register today to reserve your place!

Questions? Please feel free to give me a call directly to discuss your business and learn more about this program: 414-964-3872.

I look forward to hearing from you!

Sincerely,
Deb Schmidt

As the owner and CEO of Loyalty Leader® Inc., Debra Schmidt provides training, consulting and keynote addresses for Fortune 500 companies, small businesses, professional organizations and trade associations throughout the United States. She has consulted with companies such as Northwestern Mutual, Miller Brewing Company, Wells Fargo, Roundy's, American Family Insurance, Kohler Co, Lucent Technologies and the Green Bay Packers. She has a master's degree and over 28 years of business management experience in a wide range of industries.



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Meet the Loyalty Leader
Debra J. Schmidt, a.k.a. the Loyalty Leader®, will be the featured speaker at these events.
An * indicates that the program is open to the public:

*Attention Women Business Owners
Begins in January, 2010 (You can join anytime!)
Winning Women Business Owners
Details and Registration Information

*January 14, 2010: Loyalty Leader Teleseminar
How to Create a Customer-Focused Culture
Registration Information

*January 21, 2010: Loyalty Leader Teleseminar
How to Deliver Exceptional Internal Customer Service
Registration Information

*February 6, 2010: Keynote Address
Forgiveness: The One True Road to Joy
Fox Point Lutheran Church Women's Retreat
American Club, Kohler, Wisconsin
Register by Jan. 11: Joni Ledzian 414-352-8990,ext.117

February 10 & 11: Seminars
Customer Service: Tools, Techniques & Applications
Northwestern Mutual
Milwaukee, Wisconsin

February 18 & 19: Keynote and Workshops
Strong Customer Service Strategies for Weak Economic Times
The Broaster Company
Orlando, Florida


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Article Reprint Guidelines

You will need to contact Debra J. Schmidt directly in order to receive permission to reprint any of her articles in any print or electronic format.

Once you have obtained permission, you must use the entire original article, list Debra's byline under the title and include this identifier paragraph:

Debra J. Schmidt is known as the Loyalty Leader® and is the author of Building Customer Loyalty from the Inside Out. As a consultant, trainer and professional speaker, Debra helps companies boost profits by leading the way to greater customer loyalty. Visit www.LoyaltyLeader.com to subscribe to Debra's free online newsletter or learn how you can hire her to deliver on-site training in your organization


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Loyalty Leader Inc.
P.O. Box 170954
Milwaukee, WI 53217-8086
414-964-3872
newsletter@loyaltyleader.com


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